Kodak Stock in Free-fall
October 3, 2011
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Kodak stock has been in complete free fall following recent earnings reports. From their most recent quarterly report which came out this month, Kodak has failed to show any substantial earnings in a quarter where they had hoped to see some revenue growth following their large debt caused by their entrance into the printer market in 2007.However this has failed to materialize and now investors are fleeing in droves.

Since their invention of the first personal camera in 1888, Kodak has had a dominant hold on many products in the consumer market. However, with the advent of digital cameras and a move away from film, sales of these products have fallen dramatically. In a desperate attempt to recreate some of the lost revenue, Kodak has entered the printer market with a dramatically different marketing strategy. Rather than selling cheap printers with expensive ink, Kodak initially marked their printers with a relatively high cost with less expensive ink. This has failed to garner significant sales and while they have taken a healthy portion of the printer market, they have failed to accomplish what they really set out to do.

This marketing strategy has since been copied by most of the major printer manufacturers as compatible ink companies have made the expensive ink model of printer sales untenable. This has resulted in a loss of competitive advantage for Kodak and they have failed to see the revenue gains from this move to printers.

However during this same time their debt has increased dramatically to help fund this endeavor. This week it has largely come to a head as their stock has dropped to under a dollar as investors are fleeing the sinking ship that is this 130+ year old company.

  1 Comment

aalucev    10.09.14

This is so sad. I hate the cheap printers that won't allow you to print without all the ink being up. Its disgusting. I have been fooling around with my Epson 2530 and just bought a new black ink cartridge and it won't print. It is incredibly annoying!!!

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